8:00 – 8:10 am
Welcome and Introduction
8:10 – 9:00 am
Leading a Dental Practice in a Competitive World
Ricardo Mitrani, DDS, MSD
One of the toughest challenges when leading an independent contemporary practice is having the ability to build the right team and to recognize what are the attributes each one of the team members should have in order to consolidate the right team.
Upon completion of this presentation, participants should be able to: 1) discuss the appropriate position and responsibilities of the dental professional within an independent practice; 2) describe the best techniques to put together the ideal team; and 3) explain how to improve communication among all team players.
9:00 – 10:00 am
Recommendation Marketing and Social Media 2018 – Get Those Reviews!
Rob Ritter, DMD
This presentation is for dentists and for team members. What makes this lecture different is that we cover areas that are not well understood by dentists when it comes to online presence or social media. After speaking to many study clubs, many dentists are clinically adept and not quite sure how to market or promote their practice. The traditional methods of marketing are dying. Print, radio and tv are types of media that have become less important. So how does one get on the first page of Google? I cover every step and help clarify the misconceptions of social media. Recommendation coming from existing patients that have been seen and treated by yourself are the most important types of referrals. Years ago, this was called word of mouth. It’s the same, only leveraging the social media I-platforms to spread the information. I call this ‘recommendation marketing’, which is the same as word-of-mouth marketing but in a different form. Google reviews, Yelp reviews, Facebook Live, blogs and true search engine optimization will be covered this fast-paced and fun presentation.
Upon completion of this presentation, participants should be able to: 1) describe recommendation marketing and its benefits; 2) explain how to use Google and Yelp reviews to your advantage; 3) discuss what apps are available to assist in communication within your practice; 4) utilize live patient testimonials to market the practice; and 5) list tips to expand your practice’s search engine optimization (SEO).
10:30 am – noon
MASTER-ing Your Sixth Sense
Chris Ramsey, DMD
During this session, Dr. Ramsey will cover the elements of his M.A.S.T.E.R. program. This trademarked concept will highlight specific elements of both verbal and non-verbal communication. The M.A.S.T.E.R. program encompasses the concepts of Human Decision Making, Body Language, and the Art of Persuasion. With the understanding of these elements, the doctor and team members will begin to see what many others do not in everyday communication. This approach ultimately leads to increased case acceptance and improved interpersonal relationships.
Upon completion of this presentation, participants should be able to: 1) utilize the necessary tools to “see” what others do not in everyday communication – “The Sixth Sense”; 2) discuss the use of “Body Language” cues which allow for better communication; 3) initiate both conscious and sub-conscious decision-making and how that effects treatment acceptance; and 4) explain the Art of Persuasion and its effect on decision making.
1:30 – 2:30 pm
Latrogenic Disease in Implant Treatment
Lisa Maruhashi, RDH
Peri-implantitis is one of the most popular topics in the dental world. Peri-implantitis can be avoided through plaque control with a professional cleaning and by patient maintenance and brushing. Part of the patient’s implant treatment should be to complete the periodontal follow-up as well as instruction of plaque control to patients to they understand how to clean around peri-implant tissue. However, sometimes we face peri-implantitis cases in which plaque control instructions are not effective. This may compromise the trust between patients and dentists and oral hygienists, and result in the loss of the patient, without treatment of peri-implantitis. Peri-implantitis can be difficult to treat in the dental office, especially when peri-implantitis is caused by iatrogenic factors. It is important to detect the iatrogenic factors before treatment of peri-implantitis. This presentation will discuss how the oral hygienist can work with the patient in providing the simple plaque control instructions with peri-implantitis caused by iatrogenic factors.
Upon completion of this presentation, participants should be able to: 1) provide solutions to the patient of how to avoid peri-implantitis caused by iatrogenic problems; 2) cure ambient mucositis of the implant; and 3) demonstrate how far a dental hygienist can control peri-implantitis.
2:30 – 3:30 pm
Risk Factor Assessment and Mitigation in Implant Treatment
Diane Daubert, RDH, MS, PhD
This course will provide evidence based information on peri-implant disease with emphasis on a team/interdisciplinary approach to treatment. The program will present research findings on risk factors for peri-implant disease and preventive measures to incorporate into the implant treatment plan prior to implant placement. In addition, the program will review diagnosis and prevalence of peri-implant disease and innovative non-surgical therapies for disease prevention and treatment.
Upon completion of this presentation, participants should be able to: 1) explain to a patient the risk factors for development of peri-implant disease; 2) evaluate patients with implants and formulate approaches for prevention of peri-implant disease; 3) identify implants in need of non-surgical treatment and differential those in need of surgical treatment; and 4) apply basic science findings to clinical decision-making.
3:30 – 4:00 pm
Questions and Answers